HI, I’M SABA

Complex made
simple.

I turn complex journeys into clear, accessible digital experiences.

UX strategy · Interaction design · Accessibility

CIBC account and credit card applications on tablet and phone

A little more about how I work.

I connect user needs with business goals, then turn that direction into clear interactions, thoughtful visuals and accessible experiences. Clear design documentation helps teams carry the work into delivery.

WHAT I BRING

UX strategy

Interaction & visual design

Accessibility

How do I make complex experiences simple?

I start by understanding users’ needs and the product’s goals. I use research, proven usability principles, UX laws, and design guidelines to turn complex requirements into clear steps and familiar interactions. Whether I’m creating something new or improving an existing experience, I test ideas and refine the design so users can make decisions easily and move forward with confidence.

How do I lead a design from idea to delivery?

I align the team around users’ needs and business goals, then guide the design from early ideas through delivery. Through design walkthroughs, stakeholder reviews, and ongoing collaboration, I explain decisions, gather feedback, and build agreement. I support the team throughout, balancing user needs, business priorities, and practical constraints to deliver a clear, useful experience.

How does accessibility shape my decisions?

I build accessibility into my design process, from early ideas through delivery. I review designs to identify barriers and make the product easier to use for users with different abilities. I collaborate with accessibility specialists throughout, using their feedback and expertise to validate and refine the experience to meet WCAG and applicable accessibility and compliance standards.